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European Travelers Demand Cleanliness

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By: TOM BRANNA

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• SWITZERLAND: A P&G Professional European study reveals guests expect a “spring clean standard of cleanliness all year round.” According to a recent study by P&G Professional, 61% of European customers expect operators to maintain those standards throughout the year. P&G Professional, which conducted the study across five European countries, found that perceptions about spring-cleaning vary across the continent. The Italians, Germans and French, for example, are almost twice mor...

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